Nicola Cook
Entrepreneur, Investor & Author

ABOUT NICOLA

Nicola is invited to speak internationally and has published two international bestsellers, which have been translated into 16 languages. She is the preferred sales specialist for a number of large organisations.

Following the implementation of Nicola’s groundbreaking SAM© model two of Nicola’s VIP consultancy clients have completed successful exits in the past twelve months and she herself is a keen investor in scale-ups. On average her VIP clients record a 140% increase in Net Profit eight months after engagement.

Nicola herself is a past winner at the North-East Woman Entrepreneur of the Year in 2012 and in 2017 she was added to the Smith & Williamson Power 100, which recognizes the top 100 individuals that help shape policy, champion and mentor entrepreneurs in the UK. She has guest lectured at Newcastle University Business School, Newcastle Business School, Durham University Business School and Sunderland University.

Nicola’s charitable fund The Aurora Foundation is managed by County Durham Community Foundation and she also donates a chunk of her time working and inspiring school children through the ‘Speakers for Schools’ charity, for which she received the Worshipful Company of Educators’ Mary Lou Carrington Award in April 2020.

WORKSHOPS

Building a Sales Engine for Growth
Based on the latest research, Nicola will summarise the changes in buying behaviour against the four main types of buyers, before outlining how to structure, recruit and
build a sales team fit for ‘The Age of the Customer’.

Nicola will outline the four key principles of S.A.M© (The Sales Acceleration Model), the sales growth methodology that has added an average of +140% to the Net Profit
of Company Shortcuts’ clients.

Sales Secrets© – The sales skills everyone
in your business should know
Nicola’s simple sales structure and techniques will enable you to empower your people and embed into your business the ethos that ‘sales is a culture – not a department’, ensuring everyone is equipped with the skill set to drive sales growth. In this skills intensive workshop, Nicola will share some of the fundamental professional sales skills that she has taught to thousands of people, across every possible sector, over the past 20 years.

Acquiring New Business – buck the trend and grow exponentially by adding more customers and more sales to your bottom line
Do you have a new business strategy? Does everyone know who to target and how to target them, or are your new business teams running around like headless chickens, scrabbling for prospects and blaming marketing for not serving up fully qualified leads?

In this highly engaging and engaging workshop, based on over 20years of experience of building and scaling business’s Sales Engines, Nicola Cook, will share some of the fundamentals on acquiring new business that she has taught to thousands of people, across every possible sector, helping them grow their businesses exponentially.

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